Privacy Policy

 

Last updated: 17th September 2026

Lead Care™ (“Lead Care”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal information responsibly. 

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about our services or use our care services. 

Lead Care provides home care, live-in care, dementia care, respite care and palliative and end-of-life care services across areas including Hertfordshire, Cambridgeshire and Peterborough. 

  1. Who We Are

Lead Care is a provider of person-centred care services. 

Our contact details are: 

Lead Care
Lincoln House
9 Station Court
Station Road
Great Shelford
CB22 5NE 

Telephone: 01462 453332 / 0333 577 2636
Email: info@mk-worldwide.co.uk 

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above. 

  1. What Personal Information We Collect

Depending on how you interact with us, we may collect information such as: 

  • Your name 
  • Telephone number 
  • Email address 
  • Postal address 
  • Information about the person requiring care 
  • Information about your care requirements 
  • Information about your preferred care arrangements 
  • Information provided by relatives, representatives or other authorised individuals 
  • Information provided when you contact us by telephone, email or through our website 
  • Information relating to enquiries, assessments and care arrangements 
  • Information contained within correspondence with you 
  • Website usage and technical information 
  • IP address 
  • Browser type and device information 
  • Information about how you use our website 
  • Cookie and analytics information 

Where necessary for providing care services, we may also process information relating to health, medical needs, mobility, medication, care requirements and other sensitive information. 

  1. How We Collect Your Information

We may collect information directly from you when you: 

  • Complete an enquiry or contact form on our website 
  • Contact us by telephone 
  • Contact us by email 
  • Request information about our services 
  • Arrange an assessment 
  • Become a client 
  • Communicate with our care team 
  • Provide information as part of your care plan 
  • Subscribe to communications from us 

We may also receive information from an authorised family member, representative, healthcare professional, Local Authority or another person who is legitimately involved in arranging or providing your care. 

Where information is provided on behalf of another person, the person providing it should have the appropriate authority to do so. 

  1. Information We Collect Automatically

When you visit our website, certain technical information may automatically be collected. 

This may include: 

  • IP address 
  • Browser type and version 
  • Operating system 
  • Device information 
  • Time zone 
  • Website pages visited 
  • Time spent on pages 
  • Referring website 
  • Links or pages accessed 
  • Website interaction information 
  • Cookie information 

We use this information to help maintain, secure and improve our website and understand how visitors use it. 

  1. How We Use Your Personal Information

We may use your personal information for the following purposes: 

To respond to enquiries 

We use information submitted through our website, telephone or email to respond to your questions and provide information about our services. 

To assess and arrange care 

Where you request our care services, we may use relevant information to understand your requirements, carry out assessments and develop an appropriate care package and care plan. 

To provide care services 

We use relevant personal information to deliver safe, appropriate and person-centred care. 

To communicate with you 

We may contact you regarding your enquiry, assessment, care package, appointments, care arrangements or other matters relating to our services. 

To manage and improve our services 

We may use information to monitor the quality of our services, review care arrangements and improve the experience of our clients. 

To manage our website 

We may use technical and website usage information to maintain, secure and improve our website. 

To meet legal and regulatory obligations 

We may process personal information where necessary to comply with legal, regulatory, safeguarding, health and social care requirements. 

To protect health, safety and vital interests 

In an emergency, we may use or disclose relevant information where this is necessary to protect the health or safety of an individual. 

  1. Our Lawful Basis for Processing Information

Under UK data protection law, we need a lawful basis for processing personal information. 

Depending on the circumstances, we may rely on: 

  • Consent – where you have given us permission to use your information for a specific purpose. 
  • Contract – where processing is necessary to provide services or take steps at your request before entering into an agreement. 
  • Legal obligation – where we are required to process information to comply with the law. 
  • Legitimate interests – where processing is necessary for our legitimate business interests and those interests do not unfairly override your rights. 
  • Vital interests – where processing is necessary to protect someone’s life or health, particularly in an emergency. 

Where we process special category information, such as health information, we will only do so where an appropriate additional legal condition applies. 

  1. Health and Special Category Information

Because Lead Care provides care services, we may need to process information concerning health, medical conditions, medication, mobility, care needs and other sensitive information. 

We only collect and use this information where it is necessary and lawful to do so, for example to assess, plan, coordinate and safely deliver care, protect an individual’s vital interests, or comply with applicable legal and regulatory requirements. 

We take additional care to protect this type of information. 

  1. How We Share Your Information

We will only share personal information where there is a legitimate and lawful reason to do so. 

Depending on the circumstances, information may be shared with: 

  • Members of our care and management teams 
  • Authorised relatives or representatives 
  • Healthcare professionals involved in your care 
  • Local Authorities or other relevant organisations where required 
  • Regulators or public authorities where legally required 
  • Professional advisers and service providers who support our business 
  • IT, website hosting and technology providers 
  • Other organisations where you have given appropriate consent 

We will only share information that is relevant and necessary for the purpose concerned. 

We do not sell your personal information. 

  1. Website Analytics and Cookies

Our website may use cookies and similar technologies to help us understand how visitors use the website, improve website performance and provide a better user experience. 

Some cookies may be necessary for the website to function, while others may be used for analytics or other purposes. 

Please see our Cookie Policy for further information about the cookies we use and how you can manage your preferences. 

  1. Marketing

We may occasionally contact you with information about our services where we have a lawful basis to do so. 

Where your consent is required, we will ask for your consent before sending marketing communications. 

You can unsubscribe from marketing communications at any time by contacting us or using the unsubscribe option included in the communication. 

We will not sell your personal information to third parties for marketing purposes. 

  1. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against: 

  • Unauthorised access 
  • Loss 
  • Misuse 
  • Alteration 
  • Disclosure 
  • Destruction 

However, no transmission of information over the internet can be guaranteed to be completely secure. 

  1. How Long We Keep Your Information

We will only retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain appropriate records, comply with legal and regulatory obligations and resolve disputes. 

The length of time information is retained will depend on the type of information and the reason it was collected. 

Where information is no longer required, we will securely delete or anonymise it where appropriate. 

  1. Your Data Protection Rights

Depending on the circumstances, you may have rights under UK data protection law, including: 

  • The right to access – you can request a copy of personal information we hold about you. 
  • The right to rectification – you can ask us to correct inaccurate or incomplete information. 
  • The right to erasure – you may ask us to delete your personal information in certain circumstances. 
  • The right to restrict processing – you may ask us to restrict how we use your information in certain circumstances. 
  • The right to object – you may object to certain types of processing, including processing based on legitimate interests. 
  • The right to withdraw consent – where processing is based on consent, you can withdraw your consent at any time. 
  • The right to data portability – in certain circumstances, you may request your information in a commonly used electronic format. 

These rights are subject to certain legal exemptions and may not apply in every situation. 

  1. How to Make a Data Protection Request

If you would like to exercise any of your rights or ask a question about how we use your information, please contact: 

Lead Care
Lincoln House
9 Station Court
Station Road
Great Shelford
CB22 5NE 

Email: info@mk-worldwide.co.uk
Telephone: 01462 453332 / 0333 577 2636 

We may need to ask you for additional information to confirm your identity before dealing with your request. 

  1. Third-Party Websites

Our website may contain links to third-party websites. 

If you follow a link to another website, that website will have its own privacy policy and terms. We are not responsible for the privacy practices or content of third-party websites. 

We recommend checking the privacy policy of any website before submitting personal information. 

  1. Children’s Privacy

Our website is not specifically directed at children. 

We do not knowingly collect personal information from children through our website unless this is necessary in connection with the provision or assessment of care and is done appropriately through a parent, guardian or authorised representative. 

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, legal requirements or data protection practices. 

Any updated version will be published on this page with a revised “Last updated” date. 

  1. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we can investigate and try to resolve your concern. 

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent authority responsible for upholding information rights. 

  1. Contact Us

If you have any questions about this Privacy Policy or our use of your personal information, please contact us: 

Lead Care
Lincoln House
9 Station Court
Station Road
Great Shelford
CB22 5NE 

Telephone: 01462 453332 / 0333 577 2636
Email: info@mk-worldwide.co.uk